Entry passes that allow individuals to attend basketball showcases and related events organized under the banner of the National Basketball Association (NBA) and marketed towards a global audience, particularly in developing regions, are increasingly popular. These passes often grant access to exhibition games, fan engagement activities, and opportunities to interact with current and former professional players.
The growing popularity of such events stems from a desire to expand the NBA’s international reach, cultivate new fan bases, and expose audiences to high-level basketball. This can lead to increased revenue streams for the league, greater brand recognition, and a significant boost to local economies through tourism and associated expenditures. The concept builds upon historical precedents of sports organizations conducting international tours to promote their sport.
