The ability to access the National Basketball Association’s annual All-Star game without incurring a cost is a sought-after option for many basketball fans. This mode of access permits viewers to watch the exhibition game and related events, such as the slam dunk contest and three-point contest, without a paid subscription or single-event purchase.
Widespread availability of such access is beneficial in expanding the audience reach of the All-Star game, making it accessible to individuals who may not otherwise be able to afford traditional broadcast options. Historically, the desire for this type of access has grown alongside the increasing fragmentation of sports broadcasting and the rise of digital streaming platforms.
