The phrase refers to individuals who dedicate their working hours to creating content and using the Reddit platform as a key part of their distribution, engagement, or revenue strategy. This can involve a diverse range of activities, from posting original material in relevant subreddits to engaging with communities, driving traffic to external platforms, or gathering feedback for content improvement. Examples include video game streamers promoting their content on gaming subreddits, artists sharing their work, or writers soliciting critique on their stories.
This career path represents a shift in media consumption and production, enabled by the accessibility of online platforms. The benefits can include creative autonomy, direct audience interaction, and the potential for substantial income through various monetization methods such as advertising, subscriptions, or direct sales. Historically, reliance on traditional media gatekeepers limited content creators reach. Platforms like Reddit offer direct access to niche audiences, fostering communities built around specific interests.
