A specific type of promotional distribution within the NBA 2K24 video game grants players in-game rewards, often items like player cards, virtual currency, or cosmetic enhancements. These distributions differ from standard offerings in that they remain active and redeemable indefinitely, unlike time-sensitive promotions. One such example would be a code released to celebrate a milestone that does not have an expiration date attached.
The value of persistent promotions lies in their accessibility for new players and those who may have missed limited-time opportunities. This provides an ongoing incentive to engage with the game, potentially increasing player retention and fostering a more inclusive gaming experience. Traditionally, similar distributions have been used to correct errors, reward community participation, or introduce evergreen content within the game’s ecosystem.