The process of creating a new franchise within the NBA 2K25 video game involves utilizing the game’s MyNBA mode. This feature provides players with the tools to design a team from the ground up, including selecting a city, crafting a unique team identity (name, logo, and uniforms), and building a roster through simulated drafts and free agency.
Establishing an expansion franchise offers the opportunity to reshape the league’s landscape and test strategic management skills. Gamers can rewrite basketball history, build a dynasty from scratch, and implement personalized team-building philosophies. Historically, expansion teams in sports leagues have presented both challenges and opportunities for growth and innovation.